Show TOC

Function documentationPersonalized Mail

 

You use personalized mail to send tailored marketing information to target groups or to lists of marketing prospects. The system tailors the information based on the mail form that you define, and the current master data for the business partners in the specified target groups, or the data for your marketing prospects.

Integration

You send personalized mail from a campaign. You use target groups or external lists in the campaign to determine who receives the personalized mail.

To track the outbound personalized mail, you use marketing contact lists or mail monitoring.

Prerequisites

You have maintained the settings for personalized mail in Customizing for Customer Relationship Management (CRM), by choosing Start of the navigation path Marketing Next navigation step Marketing Planning and Campaign Management Next navigation step Personalized Mail End of the navigation path.

You have configured the interface for external communication. For more information, see SAPconnect (BC-SRV-COM).