Loyalty Management

You can use the SAP Customer Relationship Management (SAP CRM) application to support business processes in the area of loyalty management, from planning of loyalty programs, through management of memberships and loyalty points, and processing of member activities, to customer self-service in the CRM Web Channel.

You can use the objects and functions described here to track customer behavior, to identify which customers are most valuable and take steps to retain them, and to encourage specific customer behavior.

Integration

The software for loyalty management uses or is integrated with various other areas or functions in SAP CRM:

Related Areas or Functions	More Information
Marketing framework in SAP CRM	Core Objects and Functions in Marketing
Rule builder	Rule Builder
Business roles: Loyalty professional (LOY_PRO) Loyalty professional IC agent (IC_LOY_AGENT)	Customizing for Customer Relationship Management under UI Framework Business Roles
Channels: CRM Web Channel Interaction Center WebClient	CRM Web Channel Interaction Center WebClient
Sales orders	Sales Orders

Prerequisites

For configuration settings, see the Loyalty Management business scenario in SAP Solution Manager.