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Function documentationMembership Cards

 

Members of a loyalty program hold membership cards that represent the membership of that particular loyalty program. A membership card reflects the program and tier to which the card holder belongs; for example, the named holder of a World Flyer Plus Gold card is in the Gold tier of a World Flyer Plus program.

Prerequisites

You have made settings for membership cards in Customizing for Customer Relationship Management, by choosing: Start of the navigation path Loyalty Management – Execution Next navigation step Memberships Next navigation step Define Membership Card Types, Layouts, and Status End of the navigation path .

You have also made settings for the membership card status and number range in Customizing for Customer Relationship Management, by choosing Start of the navigation path Loyalty Management – Execution Next navigation step Basic Settings Next navigation step Define Status Profiles End of the navigation path and Start of the navigation path Loyalty Management – Execution Next navigation step Basic Settings Next navigation step Define Number Ranges End of the navigation path.

Features

  • One or multiple cards can be created and assigned to a membership.

    For example, a single card is created for a standard account, whereas several need to be created for a group account.

    Each card is related to an individual account within the membership.

  • Cards can have different statuses, for example, lost or stolen, depending on information provided by the CRM customer, either by using Web Self-Services or Interaction Center.

  • There is BAdI support to create cards either in the CRM core program or the Interaction Center.

  • A card is created by default during creation of a membership.

  • Customers can use BAdI: Generation of External Card ID to create an external card number, for example, to support different standard codes.

  • In member activities, the external card number can be used to identify a member.

More Information

Memberships

Tiers