Membership Cards
Members of a loyalty program hold membership cards that represent the membership of that particular loyalty program. A membership card reflects the program and tier to which the card holder belongs; for example, the named holder of a World Flyer Plus Gold card is in the Gold tier of a World Flyer Plus program.
You have made settings for membership cards in Customizing for Customer Relationship Management, by choosing: .
You have also made settings for the membership card status and number range in Customizing for Customer Relationship Management, by choosing and .
One or multiple cards can be created and assigned to a membership.
For example, a single card is created for a standard account, whereas several need to be created for a group account.
Each card is related to an individual account within the membership.
Cards can have different statuses, for example, lost or stolen, depending on information provided by the CRM customer, either by using Web Self-Services or Interaction Center.
There is BAdI support to create cards either in the CRM core program or the Interaction Center.
A card is created by default during creation of a membership.
Customers can use BAdI: Generation of External Card ID
to create an external card number, for example, to support different standard codes.
In member activities, the external card number can be used to identify a member.