SAP Visual Composer is a Web-based visual modeling tool that enables the modeler to quickly create and adapt sophisticated application content, without coding. Visual Composer minimizes the effort and time required to create an application, resulting in faster go-live decision making.

As the target users for Visual Composer, business process experts are defined as the key figures in customer organizations, possessing in-depth knowledge and understanding of the business unit's operations and core processes. Using their understanding of the business requirements and knowledge of their company software to accomplish the various business tasks, the business process experts use Visual Composer as an easily-learned tool to "map out" the logical flow of the required applications.

Visual Composer has been designed as an application-modeling tool that augments other existing SAP tools, such as SAP NetWeaver Developer Studio and BI Web Application Designer. A leading feature of Visual Composer is that it can accept data sources from a range of different back-end systems (SAP system, SAP BI systems, JDBC-connected systems and others) into the same model. It can also compile the models into different UI technologies, such as Web Dynpro and Adobe Flex.