Create Target Group and Transfer to Channel
In campaign automation, the workflow templates that belong to the campaign automation
task set can be assigned to individual campaign elements.
The Create Target Group and Transfer to Channel
workflow creates a target group from the marketing segments (profiles and profile sets) assigned to the campaign element. It then transfers this target group to the communication medium defined for the campaign element.
Prerequisites
Classify the workflow template as a General Task. Customer Relationship Managem
ent
Marketing
Marketing Planning and Campaign Management
Campaign Automation
Implement Workflow Customizing.
After starting the campaign, the workflows are scheduled and executed automatically. For this reason, no type linkages need to be made for this workflow template.
Process
The Create Target Group and Transfer to Channel
workflow creates a target group from the marketing segments (profiles and profile sets) assigned to the campaign element. It then transfers this target group to the communication medium defined for the campaign element.
The following campaign element data is checked as part of campaign process modeling: The communication medium and segment must be available, and the indicator 'Start for Every Respondent' must be deactivated.
Technical Implementation
The following information is of a technical nature. You need this information if the implementation details are relevant to you, or if you wish to make your own enhancements.
Workflow Template
The actual business process is implemented in the workflow template WS14000063 (CRM_CA3).
Object Types
BUS2010022 (Campaign Element)