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Process documentationSAP Business Workflow in Campaign Automation

 

In campaign automation, the workflow samples that belong to the campaign automation task set can be assigned to individual campaign elements. After starting the campaign (start button in Campaign Automation), the workflows are scheduled or executed automatically. For this reason, no type linkages need to be made for this workflow sample.

After successfully executing the corresponding workflow, the program exit CL_CRM_MKTCA_WF_DESTRUCTOR_CPT is used to ensure that the next workflow is scheduled on time.

The following workflow templates are provided in Campaign Automation. For more information about workflow templates, see the following documentation and Customizing under Customer Relationship Management -> Marketing -> Marketing Planning and Campaign Management -> Campaign Automation -> Perform Workflow Customizing.

  • WS14000061 Transfer Target Group to Channel

  • WS14000062 Create Target Group

  • WS14000062 Create Target Group and Channel Transfer

  • WS14000064 Send E-Mail to Employee Responsible

  • WS14000065 Authorization by Employee Responsible

  • WS14000066 Adding a Business Partner to a Target Group

  • WS14000067 Deleting a Business Partner from a Target Group

  • WS14000068 Start Target Group Optimization

  • WS14000069 Transfer Respondent to Channel

  • WS14000070 Start Subsequent Step Without Executing

  • WS15100040 Start Media Campaign

Process

The campaign element is specified to the workflow template as an import parameter. If it is a campaign element that further processes customer responses (indicator "Start for Every Respondent"), the business partner or activity partner import parameters are also filled. The other parameters required to execute the campaign must be maintained as attributes in the campaign element.

If you want to adjust workflow templates within campaign automation, create a copy of the template and add steps, where required, to change the business flow.

If you want to redefine a workflow template in campaign automation, then copy the template WS14000070 (CRM_CA10). This workflow does not initiate any processing and serves as a copy template for your own templates. The container structures and programming exits needed to execute the campaign are already provided here.

You also need to assign your own workflow templates in Customizing for campaign execution: Customer Relationship Management -> Marketing -> Marketing Planning and Campaign Management -> Campaign Automation -> Implement Workflow Assignment

Workflow WS14000060 Start Campaign Process is scheduled or executed automatically at the beginning of the campaign (start button in campaign automation or call an event-triggered campaign). After the workflow has been successfully implemented, the programming exit CL_CRM_MKTCA_WF_DESTRUCTOR_CPG ensures that the next workflow is scheduled on time and starts on time for recurring campaigns.

Workflow template WS14000060 is a purely technical object and must not be copied or changed.