SAP Library - Campaign Management

Start Level 1 Node: Campaign Management

Campaign Management

End Level 1 Node: Campaign Management

Start Level 2 Node: Campaign

End Level 2 Node: Campaign

Start Level 2 Node: Campaign Automation

Campaign Automation

End Level 2 Node: Campaign Automation

Start Level 3 Node: Personalization for Campaign Automation

Personalization for Campaign Automation

End Level 3 Node: Personalization for Campaign Automation

Start Level 3 Node: Modeling Elements in Campaign Automation

Modeling Elements in Campaign Automation

End Level 3 Node: Modeling Elements in Campaign Automation

Start Level 3 Node: Example of a Multi-Wave Campaign

Example of a Multi-Wave Campaign

End Level 3 Node: Example of a Multi-Wave Campaign

Start Level 3 Node: Example of a Recurring Campaign

Example of a Recurring Campaign

End Level 3 Node: Example of a Recurring Campaign

Start Level 3 Node: Event-Triggered Campaigns

Event-Triggered Campaigns

End Level 3 Node: Event-Triggered Campaigns

Start Level 4 Node: Example of an Event-Triggered Campaign

Example of an Event-Triggered Campaign

End Level 4 Node: Example of an Event-Triggered Campaign

Start Level 3 Node: Copying in Campaign Automation

Copying in Campaign Automation

End Level 3 Node: Copying in Campaign Automation

Start Level 3 Node: Workflow in Campaign Automation

Workflow in Campaign Automation

End Level 3 Node: Workflow in Campaign Automation

Start Level 3 Node: Rules for Campaign Automation

Rules for Campaign Automation

End Level 3 Node: Rules for Campaign Automation

Start Level 3 Node: Optimizing Campaigns Using an Optimization Element

Optimizing Campaigns Using an Optimization Element

End Level 3 Node: Optimizing Campaigns Using an Optimization Element

Start Level 4 Node: Settings for the Optimization Element

Settings for the Optimization Element

End Level 4 Node: Settings for the Optimization Element

Start Level 5 Node: Optimization Element Parameters

Optimization Element Parameters

End Level 5 Node: Optimization Element Parameters

Start Level 4 Node: Connection Between Parameters and Prediction Results

Connection Between Parameters and Prediction Results

End Level 4 Node: Connection Between Parameters and Prediction Results

Start Level 4 Node: Campaign Optimization and SAP NetWeaver BI

Campaign Optimization and SAP NetWeaver BI

End Level 4 Node: Campaign Optimization and SAP NetWeaver BI

Start Level 4 Node: Campaign Optimization using RFM Analysis

Campaign Optimization using RFM Analysis

End Level 4 Node: Campaign Optimization using RFM Analysis

Start Level 3 Node: Campaign Automation in the Different Channels

Campaign Automation in the Different Channels

End Level 3 Node: Campaign Automation in the Different Channels

Start Level 3 Node: Contact Tracking

Contact Tracking

End Level 3 Node: Contact Tracking

Start Level 3 Node: Actions for Campaign Automation

Actions for Campaign Automation

End Level 3 Node: Actions for Campaign Automation

Start Level 2 Node: Campaigns Using ERP Sales Documents

Campaigns Using ERP Sales Documents

End Level 2 Node: Campaigns Using ERP Sales Documents

Start Level 2 Node: Campaign Determination in SAP ECC Order Processing

Campaign Determination in SAP ECC Order Processing

End Level 2 Node: Campaign Determination in SAP ECC Order Processing

Start Level 2 Node: Campaign Response Recording

Campaign Response Recording

End Level 2 Node: Campaign Response Recording

Start Level 2 Node: Determining the Recipient of Status Notifications by BAdI

Determining the Recipient of Status Notifications by BAdI

End Level 2 Node: Determining the Recipient of Status Notifications by BAdI

Start Level 2 Node: Interaction Object

Interaction Object

End Level 2 Node: Interaction Object

Start Level 3 Node: Creating Outbound Customer Contacts with Interaction Objects

Creating Outbound Customer Contacts with Interaction Objects

End Level 3 Node: Creating Outbound Customer Contacts with Interaction Objects

Start Level 2 Node: Preparing for Campaign Execution

Preparing for Campaign Execution

End Level 2 Node: Preparing for Campaign Execution

Start Level 2 Node: Executing Marketing Campaigns

Executing Marketing Campaigns

End Level 2 Node: Executing Marketing Campaigns

Start Level 2 Node: Mass Generation of Sales Orders via Marketing Projects

Mass Generation of Sales Orders via Marketing Projects

End Level 2 Node: Mass Generation of Sales Orders via Marketing Projects

Start Level 2 Node: Specifics of High-Volume Campaign Execution

Specifics of High-Volume Campaign Execution

End Level 2 Node: Specifics of High-Volume Campaign Execution

Start Level 2 Node: Working with Coupon Campaigns

Working with Coupon Campaigns

End Level 2 Node: Working with Coupon Campaigns

Start Level 3 Node: Coupon Code Retrieval

Coupon Code Retrieval

End Level 3 Node: Coupon Code Retrieval

Start Level 3 Node: Coupon Redemption Curves

Coupon Redemption Curves

End Level 3 Node: Coupon Redemption Curves

Start Level 3 Node: Setting Up Coupon Redemption Models in SAP NetWeaver BI

Setting Up Coupon Redemption Models in SAP NetWeaver BI

End Level 3 Node: Setting Up Coupon Redemption Models in SAP NetWeaver BI

Start Level 3 Node: Determining the Redemption Probability for Coupons

Determining the Redemption Probability for Coupons

End Level 3 Node: Determining the Redemption Probability for Coupons

Start Level 3 Node: Setting Up Accrual Calculation Models in SAP NetWeaver BI

Setting Up Accrual Calculation Models in SAP NetWeaver BI

End Level 3 Node: Setting Up Accrual Calculation Models in SAP NetWeaver BI

Start Level 3 Node: Starting the Accrual Calculation in SAP NetWeaver BI

Starting the Accrual Calculation in SAP NetWeaver BI

End Level 3 Node: Starting the Accrual Calculation in SAP NetWeaver BI

Start Level 3 Node: Retrieval of Planning Data Without Master Data Activation

Retrieval of Planning Data Without Master Data Activation

End Level 3 Node: Retrieval of Planning Data Without Master Data Activation