We have two new communication channels for carrying out high-volume campaign execution:

You can set the language for the channel directly under General Data if the language in which you wish to address your target groups has not been defined already in the business partner master data. The language you set here is the one taken if a corresponding mail form template exists in this language. Otherwise the default language for the campaign is taken.

You can assign marketing prospects as well as business partners. Marketing prospects are consumers in the system that are imported via External List Management from lists received from data providers, for example. The marketing contacts in that list are not yet business partners in the system, but can already be used for segmentation and later on for campaign execution. Note that discounts are not applicable for marketing prospects.

High-volume campaign execution works with lean business partners, ie partners with a reduced set of attributes, to speed up performance. The BAdI CRM_MKTHV_LBP enables you to add additional attributes to your business partners if required.

Once campaign execution has been triggered, you will see a high-volume specific assignment block: Contact Statistics. This shows the total number of outbound contacts, both planned and successful. Note that the planned outbounds here are not always exactly equal to target group size. The planned outbounds on the contact assignment block correspond to the actual number of e-mails that are to be sent out and not the target group size, since some business partners may be flagged with Do not contact. Checks can also made as to when a target group was last updated to see if there are any changes that may need to be considered. See the BAdI: Define Outbounds for High-Volume Campaign Execution for more information.

This assignment block also shows the number of bounces, that is the number of campaigns that were not successful and were bounced back. You need the function module CRM_MKTHV_UPLOAD_BOUNCES to upload all bounced mails from the server back into the system. The report CRM_MKTHV_BOUNCE_PROCESS can then be used to display the results in this assignment block. The soft bounces show purely the statistical results whereas the hard bounce takes into account those business partners that were flagged with Do Not Contact. You can also track any links that might have been included in your mail forms and how often these links were clicked on.

After a campaign has been executed, you can go to the Segments assignment block and click on the job status to go directly to the Execution Monitor, where you can track your contacts and the progress of your campaign in more detail. The Execution Monitor displays the status of your contacts and a message log. It also allows you to do a rerun, if required.The contact tracking table gets an entry every time campaign execution takes place although outbound contact tracking is not supported.

High-volume campaign execution does not use the Marketing Contact List report as this is only relevant for individual business partners. In this case, only the Marketing Contact Summary is relevant.

As a result of campaign execution, a package of files is put onto a server and passed to an external provider of letter or e-mail services via a pre-defined SMTP server. This package includes mail form templates and files/attachments, meta data info and personalization data contained in separate CSV and XML control files. You can set up logical paths to connect to the server using transaction FILE.