Sales Success Address List

Technical name: 0MKTG_MC1_Q0001

Use

This query is used in External List Management. The query evaluates the sales success for the address list used, applying the following key figures:

• Number of addresses that were created in the CRM system and the number of contacts for these addresses
• Number of addresses that are won as customers and which have therefore created revenue
• Total sales and contribution margin
• Total revenue, as well as average revenue per won customer

 

This information can be used to aid decision-makers when choosing between address list providers in the future.

The documentation on the Won Customer attribute describes how this key figure is determined in CRM and what steps need to be taken.