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Administration of Language and Country
Settings 
You set the language that is used within the application as follows:
● In Extended Configuration Management (XCM), specify the connection parameters under Components ® Customer ® jco.
If no other language is specified in other components this language is used.
● In XCM, you can set the language parameter in the ui component under Components ® Customer ® ui.
This parameter overwrites the value specified in the jcocomponent.
● You can use the language request parameter within the URL.

To set the language to ‘German’, the URL with language request parameter is:
http://<host>:<port>/b2b/b2b/init.do?language=DE
The URL parameter overwrites the language parameter specified in the XCM components.

Within the shop list only those shops are displayed, which are maintained for the language specified in the URL or in XCM. When specifying a logon language also make sure that it corresponds to the language of the catalog variant assigned to the Web shop.
The country of the Web shop you selected is used. The language is used to define the locale, which is used to control data and currency fields.