Setting Up Eye-Catcher Texts 
Use
You can display eye-catcher texts for products in your B2C Web shop. Two types of eye-catcher texts are available.
Basic Eye-Catcher Text
Enables you to highlight important information about a product or package. The user can see and read this information at a quick glance.
This text can be displayed if you are using the block view format in your Web shop on the following pages:
● Home page special offers and personalized product recommendation views
● Product details page
● Cross-selling, up-selling, and accessory lists
You maintain the basic eye-catcher texts in the product master and display them in the catalog in the Web shop.
Price Eye-Catcher Text
Enables you to highlight important price information for a product or package. The user can see and read this information at a quick glance. For example, if you have a product with various prices depending on season sold, you can highlight the cheapest price in the price eye-catcher text.
This text can be displayed if you are using the block view or the list view format in your Web shop. The text is always displayed above the normal price information in the block view and list view, and in the cross-selling, up-selling, and accessory lists.
Procedure
To maintain eye-catcher texts in your Web shop you need to carry out the following Customizing activities:
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1. Maintain Text Objects for the basic eye-catcher texts in Customizing for Customer Relationship Management under Basic Functions ® Text Management ® Define Text Objects and Text Types.
SAP delivers standard text objects for your use:
¡ Basic eye-catcher texts:
§ Text ID: EYEC - for the PRODUCT object
§ Text ID: 0004 - for the PCAT_ITM object for the main product
§ Text ID: ECSA - for the PROD_SALES object
¡ Price eye-catcher texts:
§ Text ID: PREY - for the PRODUCT object
§ Text ID: 0006 - for the PCAT_ITM object for the main product
§ Text ID: EPSA - for the PROD_SALES object
2. Create a text determination procedure in Customizing for Customer Relationship Management under Basic Functions ®Text Management ®Define Text Determination Procedure.
SAP delivers the following standard text determination procedures for your use:
¡ Basic eye-catcher texts:
§ For text object PCAT_ITEM:
S2 - for manual product assignment in the catalog
S3 - for automatic product assignment in the catalog
S4 - for automatic and manual product assignment in the catalog
§ For text object PROD_SALES:
PR_0004 - for products with the type material
§ For text object PRODUCT:
PR_0001 - or products with the type material
¡ Price eye-catcher texts:
§ For text object PCAT_ITEM:
S2 - for manual product assignment in the catalog
S3 - for automatic product assignment in the catalog
S4 - for automatic and manual product assignment in the catalog
§ For text object PROD_SALES:
PR_0006
§ For text object PRODUCT:
PR_0005
3. Assign an access sequence to the text determination procedure in Customizing for Customer Relationship Management under Basic Functions ®Text Management ®Define Text Determination Procedure.
SAP delivers standard access sequences for your use:
¡ Basic eye-catcher texts - A3
○ Price eye-catcher texts - A4
4. Basic eye-catcher texts only:
Maintain basic eye-catcher texts for the products as a basic text in the Notes area of the product master, or in the Text area for the product in the product catalog.
You should maintain the basic eye-catcher texts for packages in the product catalog. You maintain the basic eye-catcher text for package components in the product master.