Setting Up Campaigns for CRM Web Channel 

Use

To enable campaigns in your Web shop you need to carry out various customizing activities.

 

Prerequisites

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       1.      You have created campaigns or coupon campaigns in SAP CRM .

       2.      You have carried out the campaign determination activities in Customizing for Customer Relationship Management under Basic Functions ® Campaign Determination.

       3.      You have carried out the campaign executiona ctivities in Customizing for Customer Relationship Management under Marketing  ® Marketing Planning and Campaign Management  ® Campaign Execution.

Procedure

Manual Campaign Entry

You enable manual campaign entry in the B2B and B2C Web shop in the Shop Management application. Select the parameter Allow manual entry of campaigns on the Marketing tab page.

●      If you activate this parameter, all assigned campaigns are displayed and can be changed manually.

●      If you deactivate this parameter, the manual entry of campaigns is not allowed and campaign fields cannot be changed in the order. In this case, you can only see campaigns that were assigned in the CRM backend system or found in campaign determination.

Assignment of Multiple Campaigns

You enable the assignment of multiple campaigns in the B2B Web shop in the Shop Management application. To enable the assignment of multiple campaigns to an order on header and item level select the parameter Allow multiple campaigns on the Marketing tab page.

Campaign Enrollment

You can enroll yourself and business partners below your hierarchy level to a campaign in CRM Web Channel.

●      To enable campaign enrollment activate the parameter Enrollment for Campaigns Allowed on the Marketing tab page in the Shop Management application.

●      To enable the enrollment of business partners activate the parameter Allow transaction management for other business partners in hierarchy in the General section of the Transactions tab page in the Shop Management application.

○       If you activate this parameter, you can also enroll business partners in the business partner hierarchy.

○       If you deactivate this parameter, you can only enroll yourself as a business partner.

●      To restrict or select business partners in the business partner hierarchy make the necessary settings in Customizing for Customer Relationship Management, by choosing Web Channel ® Basic Settings ® Define Business Partner Hierarchy.

Campaign Pricing

To display campaign pricing in the B2C Web shop you must enable IPC pricing in Extended Configuration Management (XCM) for the B2C Web shop.

       1.      Log on to the application at: http://<server>port>/<applicationname>/admin/

       2.      Choose Extended Configuration Management (XCM) ® Components ®Customer ® Basket. Select the basket component that you copied and configured form the basket component delivered by SAP and set the parameter forceIPCPricing to True.