Function documentationPersonalized Mail Locate this document in the navigation structure

 

You use personalized mail to send tailored marketing information to the members of specified target groups. The system tailors the information based on the mail form that you define, and the current master data for the members of the specified target groups.

Integration

You send personalized mail from a campaign. For more information about campaigns, see Marketing Projects.

You use target groups in the campaign to determine who receives the personalized mail.

To track the outbound personalized mail, you use marketing contact lists or mail monitoring.

Prerequisites

You have maintained the settings for personalized mail in Customizing for Customer Relationship Management (CRM), by choosing   Marketing Planning and Campaign Management   Personalized Mail  .

You have configured the interface for external communication. For more information, see SAPconnect (BC-SRV-COM).