Components for Campaign Processing in the IC 

Use

You can integrate Media-specific functions that allow campaign-supported order entry in the SAP CRM Interaction Center as part of campaign management.

Prerequisites

The components you can implement in the Interaction Center for campaign-supported order entry include the following:

●      Business partner search

Application for searching for, displaying, and editing business partner data.

●      Locator

Application used to search for, display, and edit Media-specific business objects for a business partner, for example, to display, create, and change Advertising Management or Media Sales and Distribution orders.

For example, if you have entered an order with reference to a campaign and want to change it subsequently, you can display the order in the locator and access the order processing functions in Advertising Management or Media Sales and Distribution in order to change it.

●      BSP application Selection of a Marketing Campaign

Application for searching for campaigns and displaying them. You can create orders with reference to the selected campaign from the list of campaigns determined.

The BSP application Creation of Orders from an Offer is used for this purpose in Media Sales and Distribution. In Advertising Management, the dialog method CreateWithCampaign for the business object BUSISM008 is used.

●      Action box

Application used to integrate processing functions; for example, creating or changing Advertising Management or Media Sales and Distribution orders, creating and changing contracts, or changing and reversing billing documents.

To integrate the Media-specific processing functions in the action box in SAP CRM, you use the BOR methods of the corresponding business objects in SAP Media.

Procedure

When integrating and configuring components, please refer to the following documents in the Solution Manager:

●      Media-Specific Settings for Business Partner Searches in the IC

●      Accessing Media-Specific Search Applications in the Locator

●      Including BSP Applications in the Application Area

●      Accessing Media-Specific Functions from the Action Box in the IC

Further information is also available in the SAP Service Marketplace at the Internet address http://sap.service.com/helppportal ® [...]

® SAP Industry Solutions ® SAP for Media ®Integration with SAP CRM ® Campaign-Supported Order Entry

® SAP Cross-Industry Solutions ® mySAP Customer Relationship Management ® [...]

Result

Once you have integrated the components in the Interaction Center and made all the Customizing settings that are necessary for campaign management, Media-specific functions for campaign-supported order entry are available in the SAP CRM Interaction Center.