Show TOC

Function documentationAttributes in Mail Forms Locate this document in the navigation structure

 

Attributes enable you to specify the insertion of personalized content in your mail forms.

You use attributes to do the following:

  • In mail forms of usage Internet Mail, Fax, or SMS, specify the insertion of personalized details

    You can insert attributes in text elements, hyperlinks, and the subject line of your mail form. The system inserts the current values for these attributes when you send the personalized mail. In this way you can insert variable, personalized text, such as marketing attributes or master data.

  • In mail forms of usage File Export, create lists of business partners with corresponding attribute values

    When you create the file for specified target groups, the system inserts the current values for the attributes that you have selected. You get a list of the business partners that are in the target group, as well as the values of the attributes that you specified in the mail form.

You also use attributes to create conditions in mail forms.

Prerequisites

If you want to use additional attributes in the attribute categories, you have defined these additional attributes in Customizing for Customer Relationship Management (CRM), by choosing   Marketing   Marketing Planning and Campaign Management   Campaign Execution   Business Add-Ins   BAdI: Maintain Additional Attributes for Mail Form Attribute Contexts  .

If you want to use additional company-specific attributes, or restrict the selection of attributes in your mail forms, you have defined attribute contexts in Customizing for CRM, by choosing   Marketing   Marketing Planning and Campaign Management   Personalized Mail   Maintain Attribute Contexts for Mail Forms  .

Features

Attribute Categories

An attribute category is a collection of attributes with a common theme. This makes it easier to find the attribute that you want.

We deliver the following attribute categories:

  • Business Partner

  • Marketing Attributes

  • Campaigns

  • System Attributes

  • Additional Fields

    You can define additional attributes in Customizing. These attributes are available in this attribute category.

Attribute Contexts

Attribute contexts determine which attributes are available for selection in mail forms.

We deliver a standard attribute context that is selected by default when you create a mail form. Additionally, you can define your own attribute contexts. By doing this, you can either restrict the available attributes or add your own. In your mail form, you can select one of these attribute contexts instead of the default one.

Activities

When you insert an attribute in a mail form, and send the personalized mail, the system replaces the attribute with the appropriate attribute value.