You can use this business scenario to plan and coordinate short and long-term marketing activities in cooperation with retailers to achieve a corporation-wide marketing and sales strategy. This leads to increased profitability of all marketing activities that are agreed between you and your clients. As well as increasing brand capital, name recognition and market share, this business scenario enables you to increase sales volume and place new products on the market.

Consumer product manufacturers are spending an increasingly large proportion of their marketing budget on trade promotions. For this reason, marketing, sales, and purchasing departments are tightly integrated with the marketing process. You can carry out evaluations of current and future plans based on data from your company or from external sources.

Trade promotion management offers the following benefits: