Information Consumer Pattern 
This pattern is intended for experts that require their specially customized data for their operational tasks. The following functions are available:
Switching back and forth with the dropdown box (no restrictions on entries)
Interaction options: such as casual user, enhanced with advanced analysis (corresponds to Web Analyzer, where you have the option of saving new local views), personalization and variable links
Ad-hoc filter options
Report-report interface (RRI) navigation using the context menu
For more information, see SAP Library under .