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Function documentationProduct Proposals for Non-Business Partners Locate this document in the navigation structure

 

Product proposals are an efficient means for increasing sales figures. You can use this function to display cross-/up-/down-selling proposals to an unknown visitor to a Web shop as soon as they specify their interests and thereby enter the required attribute values for the product proposals. Without having to become a business partner, the unknown visitor receives an immediate product proposal tailored to his or her interests, increasing the probability that the visitor will become a business partner.

If these unknown visitors do not immediately decide to purchase a product, but visit the Web shop again at a later date, they can be recognized and then receive the appropriate product proposals again. Recognition of the visitor is performed using cookies, which save anonymous users with their attribute values as a unique key.

Integration

The product proposals for non-business partners are integrated with the Web shop functionality in SAP CRM Web Channel.

Prerequisites

You have defined a Method Schema.

You have created product association rules and assigned them to a profile.

Features

  • Product proposals on an unknown visitor's first visit to the Web shop

    If an unknown user visits the Web shop and enters his or her attribute values (for example age, interests, and so on), these are saved with a unique key and stored on the client in the form of a cookie. Using the profile that meets the user criteria, the system then displays the corresponding product proposals.

    Caution Caution

    The prerequisite for this is that the user accepts cookies.

    End of the caution.

  • Product proposals on a repeat visit to the Web shop

    When the unknown user returns to the Web shop, he or she can be identified by means of the cookie and the attribute values can be loaded. In this way, the product proposals initially displayed can be generated again. If the user changes his or her attribute values, these changes are saved with the unique key.

  • Product proposals after the unknown user has become a business partner

    If, on the return visit, the unknown user decides to register and purchase the product, the attribute values entered for the unknown user can be transferred to the newly created business partner.

  • Deleting unknown users

    For performance reasons, the data for unknown users should be deleted at regular intervals if these users have not changed their data for a certain length of time. To this end, SAP provides a deletion report that can you can call from the CRM menu, under   Marketing   Tools   Expert Tools   Product Proposals   Deletion Report for Unknown Users that are no Longer Required  .