Function documentationWorking with Attribute Sets Locate this document in the navigation structure

 

Attribute sets group together those attributes created specifically within CRM Marketing for marketing purposes. You could for example create an attribute set to describe purchase behavior, satisfaction level, or potential growth. When modeling marketing profiles, you can also use selection criteria relating to business master data (age or gender, for example) or to data obtained through analyses in SAP NetWeaver Business Intelligence (for example, last month's sales figures). Such criteria do not have to be defined within attribute sets.

However, you can also assign individual attribute values of an attribute set to one or more business partners directly using the transaction Assign Attribute Values to Business Partners.

Attribute sets are used:

  • In CRM Web Channel, where they are assigned to a Web shop.

    Example Example

    Assuming you run an online bookstore for example, you might create an attribute set containing the attributes favorite author, genre, and price category. Business partners visiting the store on the Internet use this attribute set to create a marketing profile.

    End of the example.

  • To create target groups. Attribute sets and the attributes they contain are used for the selection of marketing profiles.

  • To create personalized e-mails. The conditions under which certain texts are included in an e-mail are specified in terms of attributes, which in turn are contained within attribute sets.

The following figure provides two examples of attribute sets – one for a bookstore, the other for a vitamin store:

This graphic is explained in the accompanying text.

Activities

  • Select an ID and description for the attribute set.

  • Using the Persons and Organizations indicators, you define whether the attribute set should be valid for persons, organizations, or both.

  • You use the Assign by Default indicator to define that this attribute set should be assigned to all newly created business partners by default.

  • Using the Edit and Assign fields, you control which users are authorized to work with the attribute set. Only users that have had the key you specify here assigned to them in the authorization maintenance may work with this attribute set.

    Note Note

    To grant different users authorization to maintain attribute sets, in the transaction PFCG, you assign the appropriate three digit attribute set key under the authorization group BGKRL to the authorization object C_KLAH_BKL for assigning attribute sets and to the authorization object C_KLAH_BKP for editing attribute sets.

    End of the note.