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Function documentationBuying Patterns in Volumes/Trade Spends Planning Locate this document in the navigation structure

 

You can use volumes/trade spends planning to include an account's buying pattern. A buying pattern describes how much an account typically buys over a particular period of time (see Account Defaults for Trade Promotions).

Note Note

If you do not make any settings for account defaults, the buying pattern is distributed equally.

End of the note.

Prerequisites

You have entered a period type and set the buying pattern indicator in Customizing for Customer Relationship Management under   Marketing   Marketing Planning and Campaign Management   Basic Data   Define Additional Date Ranges  . The additional dates that you define are then included in the buying pattern and transferred to Business Planning and Simulation (BPS) together with the plan dates.

Example

By default, a buying pattern starts on a Monday. In the following example, however, the buying pattern starts on a Wednesday. The table below shows how this affects planning.

The example is based on a working week of seven days and a buying pattern of two weeks. In the first week, the customer wants to buy 40%, in the second week 60%, the total number of items being 100. If the buying pattern started on a Monday, this will be 40 items in the first week and 60 in the second.

If the buying pattern starts on a Wednesday, the planning is as follows for the same amounts:

Calendar Week

Formula for Calculating Buying Pattern

Comments

CW1

4/7 x 40% x 100

As the buying pattern starts on a Wednesday, this is not a full week, and the system only calculates 4/7 of the total.

CW2

3/7 x 40% x 100

4/7 x 60% x 100

The system takes the remainder of the calendar week that already started followed by the first part of the following calendar week.

CW3

3/7 x 60% x 100

The system calculates the remainder.