To define the layout of the Marketing Calendar, complete steps Define General Settings for the Graphical Interface and Assign Graphic Profile for Marketing Calendar

You can view the standard marketing calendar attributes delivered by SAP under the Define Field Catalog Attributes for Marketing Project Display

To define the calendar attributes that can be selected, complete step Define Selection of Calendar Attribute

To specify the attributes that should be considered as row context attributes, complete step Define Permitted Row Context Attributes.

To define the related projects' options you would like to display in the Split Calendar, complete step Define Split Calendar Options.

You can also define additional date ranges which can be displayed in the Marketing calendar. To see the additional date ranges in the Marketing calendar, these need to be defined in Customizing for Marketing by choosing  Marketing Planning and Campaign Management Basic Data Define Additional Date Ranges .

To view key performance indicator columns in the Marketing Calendar, complete steps Define Views in the Marketing Calendar, Assign KPI As View in the Marketing Calendar and Map Input Variable for SAP NetWeaver BI Query

To define grouping for KPI values and the ranges in which to group them, complete steps Define KPI Grouping for Hierarchy View and Define Ranges for KPI Hierarchy View.