Integration Between SAP CRM and SAP SCM 
The integration between SAP Customer Relationship Management (SAP CRM) and SAP Supply Chain Management (SAP SCM) allows you to perform the following tasks:
Transfer the baseline sales quantity from SAP SCM to SAP CRM
The baseline sales quantity is the basis for planning trade promotions (see Transferring the Baseline Sales Quantity).
Transfer the uplift quantity from SAP CRM to SAP SCM
The planning of trade promotions or campaigns can be included in Demand Planning (DP) and Supply Network Planning (SNP) in SAP SCM (see Integration with Demand Planning and Supply Network Planning).
The following figure shows the interaction between the various components:
Integration Between SAP CRM and SAP SCM
More Information
For more information about Demand Planning and baseline sales quantity, see Demand Planning in the SAP Advanced Planning and Optimization (SAP APO) component of SAP SCM.
For more information about Supply Network Planning, see Supply Network Planning in the SAP APO component of SAP SCM.