Campaign Planning in SAP CRM 

Purpose

You use this business process to analyze your campaign data and predict what the outcome of your campaigns would be under certain circumstances by using key figure planning from SAP NetWeaver Business Intelligence (BI). This functionality is directly connected to CRM Marketing, thus allowing in-place analysis of your campaign data.

Prerequisites

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●      You have set up your system landscape.

●      You have configured key figure planning.

Process Flow

The following business process runs on the CRM Server:

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       1.      Plan, analyze and adjust key figures
You plan key figures such as planned product quantity, costs, and success key figures, and have SAP NetWeaver BI analyze the data.

       2.      Change campaign status
You define a version of your plan data and keep this as a record or snapshot. For example, you can define a version of the planned data at the point when a campaign was approved or released. The trigger for creating this version is the system or user status for a campaign. These versions can be used in reporting to compare the various stages of your marketing activities.