Show TOC

Function documentationPersonalized Response Codes Locate this document in the navigation structure

 

A personalized response code (PRC) contains outbound tracking information, including the business partner, mail form, and campaign. PRCs are IDs with 10 characters.

PRCs are visible in personalized mail. For this reason, PRCs are useful when you are sending fax or SMS, or when using file export.

Business partners can quote the PRC when responding to the personalized mail.

You can insert PRCs in text elements and in the subject of the mail form.

Prerequisites

In Customizing for Customer Relationship Management (CRM), you have done the following:

  • Defined the number range interval for PRCs, by choosing   Marketing   Marketing Planning and Campaign Management   Campaign Execution   Define Number Range Interval for PRC  .

  • Defined how numbers from the number range interval are converted into PRCs, by choosing   Marketing   Marketing Planning and Campaign Management   Campaign Execution   Business Add-Ins   BAdI: Convert PRC to Alphanumeric Form  .

Activities

You insert a PRC in your mail form. The system generates the ID when you send the personalized mail.