BI Content is a preconfigured set of role and task-related information models that are based on consistent metadata in SAP Business Intelligence. BI Content provides selected roles within a company with the information they need to carry out their tasks.
This information model includes integral roles, workbooks, queries, InfoSources, InfoCubes, DataStore objects, key figures, characteristics, update rules, and extractors for SAP applications.
BI Content can:
Be used in particular industries without being modified
Be modified, meaning you can work with it to any degree of detail
Serve as a template or an example for customer-defined BI Content
For more information on the preconfigured BI Content for SAP CRM, see CRM Analytics in the BI Content documentation of SAP NetWeaver.