Campaign Planning 

Purpose

You can use this business process to plan your key figures for a campaign. When you are planning a campaign, you need to be able to analyze your data and predict what the outcome would be under certain circumstances. Key figures from SAP SEM allow you to do this. The Marketing Planner is directly connected to SAP SEM and SAP BW to allow in-place analysis of your campaign data. You can simulate whether you are able to supply, for example, and then adjust your planning accordingly.

Prerequisites

You need to make all of the Customizing settings for Marketing Planning and Campaign Management → Key Figure Planning.

Process Flow

 

1.       There are a variety of ways in which you can use SAP SEM planning and SAP BW reporting to optimize your campaign.

·     You can plan the distribution of products available to the customers or business partners available.

·     You can analyze the success of your campaign and use this for future campaign planning.

·     You can plan the costs and how you wish to distribute your budget amongst your customers. You can then check your budget to simulate whether this will work and if necessary, adjust your figures to get the best possible value from your marketing activities.

·     You can carry out a what-if analysis and determine what the return on investment would be from your campaign.

2.       At any time you can create a ‘snapshot’ of your planned data so that you can compare different versions. This snapshot is user or system status-dependent.

3.       Once you have finished planning the product quantities that you wish to offer to each customer, you can compare this with the product quantities available in SAP SCM and determine whether you are actually able to supply.