Planning for Key Accounts Using SAP BW 

Purpose

You can use this process to carry out the overall planning for an account, taking planned trade promotions with the account into consideration. You can include account-specific costs in your planning. This gives you an overview of the overall planning for an account when you do your annual planning or rolling planning.

Process Flow

 

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       1.      System retrieves master data (SAP CRM)

       2.      System tracks costs and sales data (SAP R/3)

       3.      System loads data (SAP BW)

       4.      Plan regular sales quantity and regular trade spends (SAP BW)

For more information on the SAP BW-BPS planning content, see the SAP library under SAP NetWeaver ® Information Integration ® SAP Business Information Warehouse ® BI Content ® Planning Content ® CP Analytics ® Sales and Promotion Planning for the Consumer Products Industry ® Planning Areas ® Multi Planning Area: CP Sales Planning with Promotions (SU) ® Planning for Key Accounts.

       5.      Plan promotion sales quantity and trade spends (SAP CRM)

       6.      System loads data from Trade Promotion Planning (SAP BW)

       7.      Compare overall planning with target specifications (SAP BW)

       8.      System calculates contribution margin and revenue (SAP BW)