Customizing 

In Customizing you maintain campaign types and communication media. You can find these settings in the IMG under Customer Relationship Management ® Marketing ® Marketing Planning and Campaign Management.

In the campaign types, you make the allocations required by the campaign (for example whether to allocate products). 

The communication media are required in order to conduct the campaign.

If you want to use a communication medium of the Letter communication type, you must also create a print profile for printing the personalized mail. You can find this in Customizing under Customer Relationship Management ® Marketing ® Marketing Planning and Campaign Management ®Personalized Mails ® Maintain Print Profile.

To create campaigns you must also establish general settings for allocation planning. You do this under Customer Relationship Management ® Marketing ® Marketing Planning and Campaign Management  ® Allocation Planning.

If you do not want to use allocation planning, you can hide the table control for this function under Customer Relationship Management ® Marketing ® Planning and Campaign Management  ® User Interface Settings ® Field Selection for Campaigns.