Campaign Management 
Purpose
You can use this business scenario to cover the complete process for running a campaign starting with market analysis, continuing with execution of the campaign, and ending with the closure of the campaign and analysis of the results.
Campaigns serve as operative marketing planning. They describe actions that are carried out, for example, mailing actions, product promotions and telemarketing. Once a campaign has been set up, it can be tracked throughout its duration and the results used in future planning. Criteria such as target groups, products, documents, people responsible and the budget are defined in the campaign for these activities.
The scenario shows the possible steps that are involved in a complex campaign. Here we see, for example, how the different systems interact with the SAP Customer Relationship Management (CRM) System; for example, how you can assign direct marketing expenses to accounting objects, as well as handle detailed postings in the SAP ERP System, and how you can analyze campaign attributes and carry out the necessary budgeting and performance monitoring in SAP Business Information Warehouse (BI). A distinction is also made between CRM Field Applications and CRM Enterprise. Mass deployment and execution of campaigns in field sales is carried out in CRM Field Applications.
Prerequisites
Business Partner |
Application Component |
Configuration |
Vendor |
SAP CRM 5.0 NW 2004s BI Content Add-On 2 |
Use SAP Solution Manager |
Process Flow
The business processes run as follows:
...
1. Marketing Planning and Budgeting
2. Campaign Development in CRM