Rules and Relationships in the Segment Builder (SAP Library

Rules and Relationships in the Segment Builder

In the Segment Builder, the various different marketing segments can be related to and combined with each other in certain ways only.

The following graphic displays these relationships.

This graphic is explained in the accompanying text

Profile sets

Profile sets without any profiles or target groups allocated to them are possible, but they are meaningful only as "markers" in the allocation to a campaign.

Subsets as an additional grouping of profiles/target groups within a set or alone are possible; a special target group can be generated from a subset, which will represent the duplicate-free "OR" association of the business partners of all the assigned profiles / target groups.

Profiles

Each profile must belong to a profile set.

A profile can belong to only one profile set.

A profile can be present without any target group assigned to it.

No more than one target group can be assigned to a profile.

For a given profile, no more than one target group can have the status "active".

You cannot move profiles from one profile set to another, however you can copy existing profiles.

Target groups

A target group can exist without reference to a profile. If so, it must however reference a profile set ("lies in profile set..") or as a subset, if present ("is attached to profile set ...").

If a target group is created with the profile set reference "is attached to" (that is, to a subset), it will have the status "active"; and any available target groups of the profile of the subset will be set to "inactive".

A target group with profile reference always has a set reference ("lies in profile set ..").

A target group with profile reference cannot be attached directly to a profile set.

Within a profile set, a target group without profile reference is represented by an icon indicating a single target group.

You cannot move target groups from one profile set to another, however you can copy existing target groups.