System Requirements 

To implement campaign analysis you must ensure that the data exchange for the campaign is guaranteed from the CRM, BW and IS-U systems. In Customizing for Customer Relationship Management, select Marketing ®Marketing Planning und Campaign Management® System Landscape and perform the following:

·        Define RFC Connection: Here you define the RFC connections for the BW and IS-U systems.

·        Define Target Systems (ERP, BW, SEM): Here you make the following two entries. In the RFC Destination column, enter the RFC destination you define in the previous activity (for both BW and IS-U).

Identification	Parameter Type	RFC Destination
MKTPLBW MKTPLR3 •	MKTPLBWRFC  MKTPLR3RFC

·        Activate BW Update: here you activate the update function for marketing elements to BW.

·        You must define a project profile and project scenario, as in section Campaign Management Using IS-U Bill Supplements. You must define whether the campaigns are to be transferred to the ERP system manually or automatically, using the middleware.