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Cost Planning 
Cost planning using the Costs tab page allows you to plan your costs for a marketing project or marketing project element directly in the Marketing Planner. You can use this information later in reporting to make plan/actual comparisons.
You use this function mainly for campaigns and campaign elements.
● You are using a planning profile group where the indicator New KPI flag is set and where at least one planning profile of type Cost Planning is assigned.
● If you want to use value distribution, you have made the settings in Customizing for Marketing Planning and Campaign Management, by choosing Key Figure Planning ®Maintain Value Distribution.
Cost planning allows you to distribute your planned costs to target objects such as customers, products, or sales organizations.
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1. Choose the Costs tab page.
2. Choose the required planning profile and press ENTER.
3. Enter information such as sales area and product information to determine how the costs are distributed.
4. Choose Dist. Transfer. The system retrieves the planning layout from BPS and displays it in the lower half of the tab page.
5. In the planning layout, expand all rows and columns and distribute the costs between the selected target objects.
6. Save your entries.