Product Proposal Type

Description

Top n product lists

You use top n product lists to create the following proposals:

●     Global product recommendations

Special offers available to all Web shop customers. You create top n product lists, assign them to a global target group, and assign the target group to your Web shop. In the Shop Management application, you enable global product recommendations, and the target group on the Marketing tab page.

The global product proposals are then displayed to customer as Special Offers in the Web shop.

Cross-/up-/down-selling

You use this marketing function to propose cheaper or more expensive products as alternatives or additions to another product or products.

The products proposed by this function are split into three categories in the Web shop:

●     Accessories

Product-related cross-selling items that can be maintained in the product master data and also in the product catalog. Accessories are available to all Web shop customers, and are displayed on the product details page and in the shopping basket under the main item.

●     Related Products

Cross-selling item sold in addition to the main product. Related products can be global, for all your Web shop customers, or personalized, for particular target groups and customers. Related products are displayed on the product details page and in the shopping basket under the main item.

●     Alternatives

Cross- or down-selling item proposed as an alternative to the main product. Alternatives can be global, for all your Web shop customers, or personalized, for particular target groups and customers. Alternatives are displayed on the product details page and in the shopping basket as separate items.

All these products are maintained in the product master and the product catalog. You can determine whether you wish to display them, and which ones you wish to display, in the catalog in a particular Web shop by using method schemas. You create method schemas in Customizing for Customer Relationship Management under Marketing -> Product Proposals -> Create Method Schema. You assign the method schema to the Web shop in the Shop Management application on the Marketing tab page, in the Method Schema field.

For more information on creating Method Schemas, see the SAP Library under Customer Relationship Management  ®  Components and Functions  ®  Marketing  ® Product Proposals.