Business Partner Marketing Attributes 

Marketing attributes are used in CRM for business partner segmentation and can have single as well as multiple values (for example, hobbies), or can be created as intervals (for example, age from/to).

The multiple value attributes can be extracted using a generic extractor to an ODS object in the BW system. The update to the business partner attributes as well as the attributes themselves strongly depend on the modeling of the marketing attributes in the CRM system. The delivered content is therefore not valid for all situations. For this reason, demo content is delivered with this InfoArea, which you can then use as a template for your own development. You can find this demo content under SAP Demo ®  SAP Demo CRM Marketing Attributes.

 

Data Flow for the Extraction of Marketing Attributes

Procedure for Data Loading for CRM Marketing Attributes

       1.      Fill the ODS object 0ATR_DS01 using the DataSource 0CRM_MKTATTR_ATTR.

       2.      Load the texts for info object 0MKTATWRT using the DataSource 0CRM_MKTATTR_TEXT.

       3.      Load the metadata using the DataSources 0CRM_MKTMETA_ATTR and 0CRM_MKTMETA_TEXT.

 

The data is now ready to be updated in ODS 0ATR_DS01. These project-specific procedures are described with examples in the demo content documentation.

 

Data Flow for the Demo Content

Procedure for Data Loading for CRM Marketing Attributes, SAP Demo

1. Using the DataSource 0D_MKT_1, fill ODS 0D_ATR_DS with the source system SAP_DEMO and the flat file 0D_MKT_1.CSV. This flat file can be extracted using the report RSO_BC_FILES_IN_BDS.
2. Update the ODS data to the downstream data targets.

Load the business partner master data using the DataSource 0D_MPARTNER. There is a separate InfoPackage for each source object.