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Campaign Execution in CRM 
You can use this business process to send your campaign to one of the various channels for execution. Once you have finished planning a campaign, you can release it and start to actually execute it. You can transfer the campaign to the SAP Project System to carry out cost controlling. Once it has been transferred, it is shown in the system as a project and is available as an account assignment project.
Then you can carry out the campaign by your chosen method of communication.
·
E-Mail
You have the option of sending out an e-mail with link to a survey. The
responses received for this survey then form the basis of the second wave of
your campaign and trigger up follow-up responses. For example, those that
respond will receive a thank-you mail whereas non-responders receive a
reminder mail after one week.
In E-Selling you
can also send out a personalized e-mail with an optional link to a webshop.
The product catalog assigned to a campaign stipulates the product selection
available in the webshop. If a customer places an order, a connection between
the order and campaign is created using the link.
For more information, see
Mail
Forms.
·
Field
Applications
If you wish to execute your
campaign via the field, you can generate an activity for each business partner
in a particular segment. The campaign is replicated so that the field sales
force has access to all of the necessary information, including products,
conditions, documents and so on.
Activities are also replicated. If an employee creates a sales order for an
activity, product suggestions for the sales order can be generated using the
products assigned to a campaign. You can also use campaign-specific pricing
conditions and transfer these to the sales order.
If you carried out quantity allocation planning when setting up your campaign,
you can generate both product suggestions and quantity suggestions for the
sales order. A reference to the campaign is created when you enter the
order.
·
Interaction Center
(IC)
When you transfer a marketing segment to the IC, a calling list is created
which is distributed to the individual IC agents. The agent can then process
all of the activities assigned to him and make product and quantity
suggestions when placing an order as well as taking campaign-specific pricing
conditions into account. A reference to the campaign can be created in the
sales order.
·
You need to have
carried out the process
Campaign Development
in CRM.

...
1.
Release campaign (SAP CRM)
A campaign cannot be transferred to the SAP ERP System until it has the system
status Released. It can be transferred to the ERP System either in the
background via Middleware or manually by triggering the release from the
Marketing Planner. See
Transferring a
Marketing Project to the ERP System.
2.
System receives campaign
structure and description (SAP ECC)
Once this transfer has been triggered, the marketing hierarchy is sent to the
ERP System where the costs are settled. See
Actual
Costs.
3.
Start or schedule campaign
(SAP CRM)
Also, once the campaign is released, you can start
campaign
automation. In the campaign automation screen, you can start or schedule a
campaign such as an
event-triggered
campaign or
multi-wave
campaign.
4.
Receive campaign responses
(SAP CRM)
The system receives the responses to these campaigns and these are monitored.
You can see them using the Count
button. You can also use optimization nodes to refine your
campaign.
5.
System triggers follow-up
campaign steps (SAP CRM)
Depending on the settings you have made for these responses (you can set up
rules as to how to deal with these responses in the
Rule Editor),
an appropriate follow-up step is triggered, depending on the rules that you
have defined for the decision node.