SAP Trade Promotion Management (SAP Library - SAP Trade Promotion Management)

SAP Trade Promotion Management

Purpose

You can use this business scenario to plan and coordinate temporary marketing activities in cooperation with retailers to achieve a corporation-wide marketing and sales strategy. This leads to increased profitability of all marketing activities that are agreed between you and your clients. As well as increasing brand capital, name recognition and market share, this business scenario enables you to increase sales volume and place new products on the market.

Consumer product manufacturers are spending an increasingly large proportion of their marketing budget on trade promotions. For this reason, marketing, sales, and purchasing departments are tightly integrated with the marketing process. You can carry out evaluations of current and future plans based on data from your company or from external sources.

Trade Promotion Management offers the following benefits:

· Fast planning process

· Greatest possible planning reliability

· Save costs and time

· Greater transparency with regard to company processes

· Efficient reporting with the best possible analysis methods