Marketing (CRM-MKT)

The process of procuring, managing, using, and reporting on acquired external data. The external data could include:

• Business partner addresses - for example, the name of an organization ora private individual, the postal code, city, and street

• Business partner relationship data - for example, Person A is the contact person for Organization B

• Marketing attributes for business partner data - for example, hobbies or occupation

• Business transactions-related information, such as activities and lead

• Survey details