Multiple-Link Tracking 

Use

This enables you to add different links to Web sites in your mail form. On these Websites, you can offer your business partners additional information, such as information on product offerings, downloads, newsletter registration, or links to Web shops.

After sending out mails to the target group it is important to track responses to the mails. With the multiple-link tracking option, you can monitor whether the recipient of your E-mail actually clicks on the links you provided and branches into the different pages of your Web site.

Prerequisites

·        You have created a mail form with URLs containing the tracking option. For more information, see Hyperlinks in Mail Forms.

·        You have performed the necessary mappings to enable access to the redirection services on the Web Application Server (WAS).

¡        During campaign execution, the ## sign at the end of the URL is not only replaced by a tracking ID, but the URL itself is replaced by a Web Application Server URL (WAS URL).  For example, the URL www.sap.com (inserted in mail form maintenance) is replaced at runtime with ‘pwdf0../SAP/.../CRM_TRACKING?MIG=....&TARGET=www.sap.com’ along with the parameters MIG and URLGUID. Next, this URL is replaced by a URL with a specific port that is accessible to business partners behind the firewall, for example www.sap.com:8080/. This is the URL visible to the business partners in the e-mail.

For information on mapping the WAS URL to the customer-accessible URL, (here: www.sap.com:8080), see SAP Note 484841

¡        For information on configuring the SAP WebDispatcher to map the URL with the specific port (www.sap.com:8080/) back to the WAS URL, see help.sap.com and choose Documentation  ® SAP NetWeaver  ® SAP NetWeaver Library  ® SAP NetWeaver by Key Capability  ® Solution Lifecycle Management by Key Capability  ®  System Management  ®  SAP Web Dispatcher  ® Management of the SAP Web Dispatcher  ® SAP Web Dispatcher as a URL Filter.

The  mapping is processed when the user clicks on the link. Next, our tracking service on the WAS (SICF service, CRM_TRACKING) is executed and the URL named in the parameter TARGET (here: www.sap.com) called. With this tracking service, the counters for the single URL and for the total number of clicks within the e-mail are increased.

Activities

With this feature you can:

·        Create a hierarchy of link categories

These categories structure the different links used in E-mail campaigns. When a very large number of links are provided in the mail form, categories allow you to get an overview of the most important links in a campaign and within a mail form. When large numbers of links are provided, an overview of the most popular or important links within a campaign or a mail form is extremely useful in streamlining your campaigns. Some examples of link categories:

¡        Links for different products and further information about the products

¡        Links for registration to newsletters

¡        Links to download brochures, programs, and updates

·        Search for the category of links to be included in the mail form

All links used within a mail form have to be assigned to a special category defined in Customizing for CRM. For more information, choose Marketing  ® Marketing Planning and Campaign Management  ®Personalized Mail  ®Define Categories for URLs. Campaign Managers can use these link categories to get an overview about the types of categories that are successful within a particular campaign or across all campaigns.

·        Change or delete links in mail forms

·        Build reports on activities related to business partners, campaigns, and categories of links. The following are typical examples of data in the report:

¡        WHO clicked on a link (business partner)

¡        WHEN was the link clicked (time: date and time)

¡        HOW OFTEN was a link clicked (counter)

¡        WHICH link was clicked (a special link or link category)

¡        TOTAL NUMBER of clicks for all URLs within the e-mail