Campaign Determination 

Use

In campaign determination, when a sales order item is entered, the system determines related campaigns or trade promotions. These campaigns or trade promotions are then incorporated into pricing for the order item. You can choose whether you want to assign precisely one campaign or trade promotion or multiple campaigns or trade promotions to an order item.

The success of a campaign can be evaluated by linking the campaign with a business transaction. In SAP NetWeaver Business Intelligence, you can analyze how successful a campaign was, that is, how many sales orders were placed as a result of a certain campaign.

Automatic campaign determination is available in CRM Enterprise, Mobile Sales, CRM E-Commerce, and in the Interaction Center.

Integration

For information about data exchange between SAP CRM and SAP ECC, see Data Exchange for Sales Transactions: CRM Enterprise – ERP System.

Prerequisites

Campaign determination in CRM Enterprise and in the Interaction Center is controlled using condition technique.

You have made the required settings in Customizing for Customer Relationship Management (CRMt at Basic Functions ® Campaign Determination.

Features

In campaign determination, you can choose from the following options:

●     Assignment of a Campaign or Trade Promotion

●     Assignment of Multiple Campaigns or Trade Promotions

This allows you to execute multiple campaigns or trade promotions for the same product and for the same customer at a particular time.

In CRM Enterprise and in the Interaction Center, the system can only find marketing projects of type trade promotion. Marketing projects of type Campaign can only be found if you have defined a determination condition manually for the campaign.

In Mobile Sales, the system can also find marketing projects of type campaign.