CLTV Prediction 
CLTV Prediction
Technical name: 0CRM_OLVF
Use
The data that is generated during
CLTV modeling for the calculation of a CLTV prediction is saved in this ODS object.The ODS object is used for the following analyses:
Reporting without updates into other InfoCubes or other ODS objects.
InfoSources
None. The data is supplied within SAP BW using CLTV modeling, which you execute using the role
customer value analysis (SAP_BW_CUSTOMER_VALUE).Key Fields
|
Key Field |
Description |
 0CRMAFOREC |
CLTV prediction |
|
0CRMADATE |
CLTV key date |
|
0CRMAFCPER |
Prediction period |
|
0CRMAPERIOD |
Lifetime period |
|
0CRMASEG |
Segmentation characteristic |
|
0CRMASEGID |
Segment |
Data Fields
The data fields cannot be aggregated. They only make sense for the fully specified key.
|
Data Field |
Description |
|
0RECORDMODE |
BW delta procedure: Update mode |
|
0CRMAPROF |
Total profit |
|
0CRMACOSTS |
Other costs |
|
0CRMACACT |
Active customers |
|
0CRMACLOS |
Lost customers |
| 0CURRENCY |
Currency key |
Delta Updates
None.