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Creating a Campaign
Procedure
1. Access the Campaign tile using:
|
Navigation bar |
Campaign/Trade Promotion ® Details |
2. Choose
.
3. On the Campaign tile, enter the following data:
<<< Screen print goes here >>>
|
Field name |
Description |
Req./Opt. |
User action and values |
|
Object Type |
Type of marketing activity |
Required |
The system displays Campaign |
|
Campaign |
Unique number that identifies a campaign |
Required |
Enter a unique number |
|
Ext. |
Identifies the campaign as having been created in CRM Online |
Optional |
The system selects the field when it is appropriate |
|
Description |
Name of the campaign |
Required |
Enter a description |
|
Objective |
Overall goal of the campaign |
Optional |
Select an entry from the dropdown list |
|
Camp Type Grp |
Group to which this type of campaign belongs |
Optional |
Select an entry from the dropdown list |
|
Type |
Classification to distinguish between different types of campaigns within a campaign type group |
Optional |
Select an entry from the dropdown list. The options available depend on the campaign type group that you selected. |
|
Status |
Status of the campaign |
Required |
The system enters the status. All campaigns that have been loaded from CRM Online have the status released, because they are not loaded until they have been released. Campaigns created in Mobile Sales also have the status released, because they are available on the mobile client. |
|
Person Resp. |
Sales person responsible for the campaign |
Required |
The system displays your name by default. To select a different name, choose the icon at the right-hand end of the field to display the Employee Search window, where you can search for the required employee. |
|
Priority |
Main focus of the campaign |
Optional |
Select an entry from the dropdown list |
|
Channel |
Medium by which customers are to be contacted |
Optional |
Select an entry from the dropdown list |
|
Auth. Group |
Group of employees that is authorized to change the details of the campaign |
Optional |
If authorization rules have been defined during customizing, you can select an authorization group from the dropdown list |
|
Parent |
Name of the immediately superordinate campaign, if any |
Optional |
If the campaign is part of a campaign hierarchy, the system enters the appropriate parent campaign by default |
|
No Deletion Allowed |
Notification that the campaign cannot be deleted |
Optional |
The system selects this field when it is appropriate. You cannot change this field. |
|
No Child Allowed |
Notification that you cannot link a child campaign to the campaign |
Optional |
The system selects this field when it is appropriate. You cannot change this field. |
|
Sales Org. |
Sales organization for the sales area |
Optional |
Choose the icon at the right of the Sales Org. field to assign the sales organization for the sales area |
|
Distr. Channel |
Distribution channel that corresponds to the sales area |
Optional |
Choose the icon at the right of the Distr. Channel field to assign the distribution channel for the sales area |
|
Division |
Division for the sales area |
Optional |
Choose the icon at the right of the Division field to assign the division for the sales area |
|
Progress |
Progress of the campaign expressed as a percentage |
Optional |
Enter a number less than 100 |
|
Duration |
Time frame for the campaign |
Optional |
Select an entry from the dropdown list |
|
Planned Start |
Planned start date for the campaign |
Optional |
Choose the calendar icon to select a date |
|
To |
Planned end date for the campaign |
Optional |
Choose the calendar icon to select a date that is after the planned start date |
|
Actual Start |
Date on which the campaign actually starts |
Optional |
Choose the calendar icon to select a date |
|
To |
Date on which the campaign actually ends |
Optional |
Choose the calendar icon to select a date that is after the actual start date |

In Customizing, you can create additional date ranges for maintaining dates related to a campaign. Customizing of these dates must be done in Mobile Sales in parallel to customizing in CRM Online. For more information, see the Implementation Guide (IMG) for Marketing Planning and Campaign Management. Choose Basic Data
® Define Additional Date Ranges.4. Save the campaign.