Survey Tool 

Use

A survey is a type of questionnaire, which can be used to gather information from specific users.

Surveys are specialized forms which can be integrated into Web sites or sent as attachments in personalized e-mails to customers. The submitted answers are collected on a server and, depending on the business scenario, the results are either stored in a database or condensed beforehand. Later, the results are evaluated and can be used for making strategic decisions.

Surveys are important means of gaining specific information from known and unknown users, for example, as part of a marketing campaign to test the market before launching a new product, or as part of a customer satisfaction survey to gather feedback on a product already purchased. The results collected from surveys play an important role in making strategic decisions, for example, when planning a new product launch or when making improvements for future products.

The Survey Tool consists of the following components:

·        Maintenance component to create, maintain, create different versions of and translate surveys

·        Server component to handle requests, condense and forward results to an analysis component

·        Analysis component to evaluate results

The Survey Tool also offers interfaces for application-specific needs.

You can create surveys using the Survey Tool, for example:

·        To gain information about customer or employee satisfaction

·        To determine market potential

·        To ascertain opinions

·        To check the training and education status of employees

·        To evaluate training courses

You can reach the following different target groups using surveys:

·        Customers

·        Interested parties

·        Partners

·        Employees

·        Internet users

You can evaluate surveys, and, thereby:

·        Recognize strengths and weaknesses

·        Define future action (for example, prioritize development plans)

·        Define new strategies

 

Integration

The Survey Tool can be used with different CRM Applications. It is currently used in the following applications:

·        Lead Management

·        Activity Management

·        Opportunity Management in CRM Online

You can now use SAP Business Information Warehouse to evaluate and display the survey results, or you can use an alternative data warehousing tool.