Campaign Execution Using IS-U Bill Supplements  

If the business partner receives a bill from the utility company several times each year, then he/she will every so often be addressed in the form of a bill supplement within a marketing campaign, rather than a separate letter. The necessary data must then be forwarded from the CRM marketing planner to the IS-U bill print, because the actual campaign execution takes place there.

Here, the CRM campaign is replicated in the R/3 system (IS-U system), and is stored there as a project. When sending the target group to the open channel in SAP CRM, the keys for the business partners contained in the target group are also replicated in IS-U, and are linked to the project there.