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 Analyze Product Affinity

 

When considering how to manage products that interact with each other, it is important to understand how an action on one product (such as an offer) affects the sales of another. Understanding these interactions can help make smarter and more profitable decisions. The affinity analytics feature in Demand Data Foundation (DDF) allows you to identify such relationships between your products based on transaction log (TLOG) data available in SAP Customer Activity Repository.

Features

  • Easily determine affinities by running a dedicated report.

  • Explore the affinity relationships for all products within an offer.

  • Explore these relationships for all products even outside of the offer.

Activities

To perform the affinity analytics, you run the /DMF/AFFINITY_REPORT report. For more information, prerequisites, and parameters, see the report documentation (transaction SE38).

Integration

You can also use the affinity analytics with SAP Promotion Management for Retail, one of the consuming applications of SAP Customer Activity Repository. For more information, see SAP Help Portal for SAP Promotion Management for Retail at Start of the navigation path http://help.sap.com/retail-pmInformation published on non-SAP site End of the navigation path.

Result

The report results are persisted in the Product Affinities table (/DMF/PROD_AFNTY) in DDF. You can visualize the results based on the data available in DDF or when creating offers in SAP Promotion Management for Retail.