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Merging Cells in an HTML Table 
To arrange Web items horizontally and vertically in the optimum way, without line breaks, you can use an HTML table. You can apply this grid required. You can also merge cells that are situated next to each other in the table.
You have called the Web Application Designer and have included an HTML table to your Web template. For more information about inserting an HTML table, see Designing the Layout of Web Templates.

SAP recommends that you only merge cells in tables if you have not already inserted Web items.
Merging cells (in this example) in an HTML table with two columns and two rows:

For technical reasons, you can merge cells horizontally only.
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1. Place the cursor on the outermost left margin of one of the two cells that you want to merge.
2. On your keyboard, hold down the Shift key and either the left or right arrow key:
· If you have placed the cursor in the left cell, press the arrow key that is pointing to the right.
· If you have placed the cursor in the right cell, press the arrow key that is pointing to the left.
3. From the Web Application Designer menu bar, choose Insert ® Table ® Merge Cells (the Merge Cells menu entry is now active). You now see one cell instead of two.

Alternatively, you can insert a text in each of the cells to be merged, highlight this and then proceed as described in step 3. Afterwards, delete the text from the newly created cell.