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Maps 
Many characteristics in the Business Information Warehouse, for example, customer, sales region, and country, contain important geographical characteristics. The geographical information can be evaluated in a map together with the business-orientated, relevant key figures.
Use maps to visualize business-oriented connections and distributions. You can clearly display specific key figures as color shading, pie charts, or bar charts for a country, a region, or a city.

You have the option to change the view of a map in which you either zoom in to display a detailed view or zoom out for an overall view. In this way, it becomes easier to view, for example, the sales analysis of a specific product that refers to a specific region or a country You can recognize the potential or dangers of a market all at a glance.

Maps help you with reporting geo-relevant data. By using the map Web item, you determine a geographical display in the BEx Web Application Designer for your business-oriented data for the Web application.
Geo-relevant InfoObjects are stored and maintained in the Metadata Repository. The master data for geo-InfoObjects is equipped with geo-attributes. Assigning the range of geographic to business-oriented data (mapping/geocoding) using an external tool: ArcView from ESRI (Environmental Systems Research Institute).
With maps you prepare and evaluate data of a geographical nature (characteristics such as customer, sales region, and country, for example). The geo-relevant data is displayed graphically on a map. Using enhanced navigation options (“geographical drilldown”), regional information can be evaluated more easily at different levels of detail. A map shows the spatial proximity of places and regions, allowing geographical connections to be more clearly represented.
The following graphic illustrates the geographic evaluation of data run by the system:

...
1. In the InfoObject maintenance, flag the geo-relevant characteristics (country, for example) that you want to use as geo-characteristics.
2.
You load the
corresponding
shapefiles into the BW system. You
maintain the assignment of shape file and master data (mapping between
geo-characteristic and shape file). See
SAPBWKEY Maintenance
for Static Geo-Characteristics
If you want to use the maps to report on
geo-characteristics that show information in point form (customer, plant,
sales office, for example) you have to geocode these
characteristics. See
Geocoding.
3. In the BEx Web Application Designer you include a map in your Web application and connect these with a data source and a previously-defined query. By using these attributes, you determine the map display and the business-oriented data.
Finally, you publish the application on the Web. You navigate in the map to report further on the geo-relevant data.
See also:
Additional Cartographic Information
Displaying Additional Cartographic Information