Object Tags 
Definition
By using object tags, you can determine properties of Web templates, create data provider and Web items in a Web template, and supply them with attributes. These object tags are created in the Web Application Designer.
Structure
An object tag starts with “<object...>” and ends with “</object>”. The SAP_BW object tags are identified by the attribute “owner” and the value “SAP_BW”. Only this type of object is replaced in the Web template. All other types of object are transferred unchanged into the Web application.
Attributes for BW object tags should be set within the object tag in the form of a parameter tag.
<object>
<param name='owner'
value='SAP_BW'>
<param name='WIDTH'
value='350'>
...
</object>
In runtime, however, attributes can also be set in the object tag at the beginning:
<object WIDTH='350' HEIGHT='234' owner='SAP_BW' ...></object>
This is not recommended as it is not supported in the Web Application Designer.
Object tags are also displayed in non-HTML code mode in many HTML editors. Some HTML editors also give you the option of changing the size, and maintaining the attributes of the object tag. It is usually possible to use the drag and drop function to move the object tags around a page.
The following object tags play an important role in BEx Web Applications:
Object Tag for Properties of Web Templates