Technical name: SAP_BW_CAMPAIGN_MANAGEMENT

The campaign manager is responsible for the actual planning, execution, and monitoring of marketing campaigns. This single role provides him with the analyses he needs to carry out these tasks, by giving him information on campaigns and their key figures.

The role is divided into the following areas:

These queries allow you to evaluate the success of a campaign, for example, by comparing the cost of the campaign with the revenue.

Results Analysis contains the following queries:

This area helps you to monitor the campaign and decide whether it has been successful. It contains the following queries:

This selection of queries provides an overview of the target groups for campaigns and allows you to evaluate them, for example, by product or competitor. The following queries are available:

• Register InfoSets for Target Group Collection