Purpose
Profitability Analysis allows you to create budgets for promotional measures such as advertising campaigns and the related campaign rebates. You then allot the funds for these budgets in the Sales and Distribution (SD) component by maintaining the relevant condition (sales rebates) for customer agreements. You can observe the progress of these budgets throughout the whole process, from when you initially create the budget on to the allotment in SD and to the final billing document, which is transferred to CO-PA. This is possible because the system now transfers allotted funds to CO-PA simultaneously when you maintain the corresponding conditions in SD.
By analyzing the variance between the planned and allotted budget, you can check the availability of the budget on an ongoing basis. This makes it possible to monitor your sales and promotion budgets at all times in CO-PA.
Process Flow
The following is a typical example of how you might use sales and promotion budgets in CO-PA planning: