Defining Vertical Enterprise Structures 

Definition

Enterprises that are structured vertically are organized internally on the basis of the markets to which they supply their products.

Structure

These enterprises often have a large product range, and sell pre-products from different points in the value chain.

 The product range of a vertically structured enterprise:

Integration
 The sales organization:

Market segments with a similar customer structure (vertical orientation) or products with similar technology or sales markets (product orientation) can be grouped together to form strategic business units. These business units or subdivisions are often controlled using results targets.